Interesting reading from Nielsen on the Social Newtorks (10 countries measured)
Some key-learning’s :
- Global web users across 10 countries spent roughly five and a half hours on social networks in February 2010,
- This is up more than two hours from the same time last year.
- Top 3 countries are US, Italia and Australia.
- Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5
- Facebook drew the largest active unique audience globally and claimed nearly three times the sessions per user of MySpace, the next closest network.
- Facebook users also spent more time per session, logging nearly six hours per user (in February) across the globe.
| Social Network Usage By Country / Feb 2010 Home & Work |
|
|---|---|
| Country | Time per Person (hh:mm:ss) |
| Average | 5:27:33 |
| Italy | 6:27:53 |
| Australia | 6:25:21 |
| United States | 6:02:34 |
| United Kingdom | 5:50:56 |
| Spain | 4:50:49 |
| Brazil | 4:27:54 |
| France | 4:12:01 |
| Germany | 3:47:24 |
| Switzerland* | 3:26:00 |
| Japan | 2:37:07 |
| Source: The Nielsen Company
*home only |
|
| Global* Social Network Traffic / Feb 2010 | |||
|---|---|---|---|
| Web Site | % Reach of Active Social Users |
Sessions per Person | Time per Person (hh:mm:ss) |
| 52% | 19.16 | 5:52:00 | |
| Myspace.com | 15% | 6.66 | 0:59:33 |
| Twitter.com | 10% | 5.81 | 0:36:43 |
| 6% | 3.15 | 0:12:47 | |
| Classmates Online | 5% | 3.29 | 0:13:55 |
| Source: The Nielsen Company *United States, Brazil, Australia, Japan, France, Germany, Italy, Spain, Switzerland, United Kingdom Unique audience represents active usage, not overall membership of social networks |
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Md Consulting 
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