Community managers, who come in all shapes and sizes depending on the company and its mission, are often the online face of their companies, and more increasingly, offline as well.
– They’re the social strategist, community builder, storyteller, marketer, product manager, designer and evangelist rolled all into one
– They have to Engage users online. This is as important as offline engagement for both companies big and small. That’s because social media has revolutionized the idea of word-of-mouth marketing.
You will find on mashable.com 10 good tips for aspiring community marketing.
Here-below, a summary.
1. Be an Expert and Evangelist of Your Product or Company
- Be experts of the company or product they represent, but also are passionate about it.
2. Love The Product and Company, But Be the Users’ Advocate
- Be empathetic, that will help them be better at responding to complaints.
3. Work on Your Communication Skills
- Engage people in an effective dialogue.
4. Blog and Have a Social Presence
- Have a blog where you write about the industry is a great way to get companies to pay attention to you.
- Have an active Twitter account that indicates you know how to communicate one-to-many.
5. Be Authentic
- It’s not just about having a voice, but having an authentic one.
- Utilize sense of humor when appropriate (and sometimes when it’s not).
- Be humble, and let your work speak for itself.
6. Be Multi-Skilled and Prioritize Your Platforms Strategically
- Have experience in web design, writing, and even some coding helps when you take on projects that involve site integration.
- The more skills you bring to the table, the more valuable you are as a candidate.
7. Listen, Add Value and Build Relationships
- Important to listen to the conversations taking place around your company, industry, or product.
- Be good listener will enable you to gather feedback more effectively, feedback that can go towards improving the quality or experience the user has with the product.
- Add value to the conversations taking place.
- Strengthen your relationships.
8. Engage Online and Off
- Go to the places where community managers come to exchange ideas and network.
9. Think Like an Entrepreneur and Be Quick to Adapt
- Be entrepreneurial and have a vision for each project, big or small.
- Build a community means having a strategy for it and the knowledge and drive to implement.
- Get things done quickly and efficiently.
10. Empower Your Colleagues to Be Community Builders
- Be able to empower your colleagues to engage the community will make your job easier.
- Help them better understand the value in what you’re doing.
If your are interested in Community / Social Marketing and you are Student, you could be interested in following opportunity :
- We are also recruiting Students (Marketing / PR) for Traineeship.
- To know more on this, please click on the link here-below.
- Feel free to contact me for any request on this.
Md Consulting 
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