3 responses to “The Art of #Storytelling [slides], via @davidmerzel’s BLOG”

1. 

   Kiril Bond

   November 30, 1999 at 2:00 am

   I find it takes one creative person to spin an interesting story associated with some brand, no matter the brand, it’s a creative person’s talent to invent non-existing connections.

   Then all it takes is to package that story into a sterile formula full of statistics and charts fittable to any business, and then to go around presenting that consulting package to dimwitted executives who have been bred for formula following anyway.

   Everyone benefits indeed. Not everyone benefits mentally though..

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2. 

   Kiril Bond

   November 30, 1999 at 2:00 am

   A creative person can easily spin up a story in the context of a brand (it’s in a creative person’s power to make absurd associations after all…. add some charts and statistics to the mix as well).

   However for mass distribution purposes, the creative person converts this talent into a sterile formula that can be easily consulted to new-generation dimwitted executives not bred for anything other than following formulas and achieving predictable results.

   The formula is simple really: Hire creatives for your marketing team so you don’t have to go far searching for storytellers. See, if such consulting doesn’t worth milions i don’t know what does.

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3. 

   Raf Stevens

   January 14, 2011 at 11:38 am

   Hi,
   This is interesting.
   The last couple of years I have been reading about all aspects of storytelling. How it influences the economy, the society, leadership, authenticity, social media and so on. Interesting stuff. But then it happened to me: peer-to-peer storytelling. I connected my story to that of peers. And my peers and their matching stories helped me to come to a simple set of rules for creating your own new trade.

   The last 3 years I have been guiding a lot of international companies in using storytelling as a business tool. I have given a dozen workshops and lectures about this theme to blue chip companies. I have been working with all sort of businesses, with all sort of people, at all levels. They’re all convinced about the new trade. The new trade is the new business as usual!
   To make it simple and concrete I summarized my view in one sentence:
   It’s all about people connecting with other people by sharing their stories for everyone to repeat hoping to inspire the world and ultimately make it a better place.
   For more info http://www.linkedstories.com
   What do you think about THE New Trae – peer to peer storytelling?

   -Raf Stevens

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