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Windows has become one of the most engaging and recognizable consumer brands in the world today. Yet even with this fantastic consumer presence, the opportunity for growth in both our traditional PC business, as well as our new online services business with Windows Live has never been greater.Retail plays a key role in selling more Windows PC’s to consumers. To confront strong competition in the PC category, we need to step up our game in transforming the consumer PC purchase experience.
Marketing Manager include:
1.Drive and execute a deep and comprehensive Windows, Office and Office:Mac integrated retail marketing strategy and vision in the country retail channel
2.Define and influence the various elements of the marketing mix and key retail programs within the country that will direct and influence ROI based on the Windows, Office and Office:Mac marketing and business goals
3.Maximize PC attach opportunities through collaboration and planning with OEM and SMSP teams
4.Provide in depth business analysis on the country Office and Office:Mac business performance for revenue and percent attach
5.Execute the retail channel component of a comprehensive brand strategy that encompasses the Office and Office:Mac products and services
6.Set overall retail strategy and direction for windows & Office product launches, marketing campaigns and consumer initiatives, e.g. ensuring appropriate pricing and SKU mix
7.Own the retail numbers for Windows & Office category including revenue, forecasting, attach rates, contribution margin and marketing spend
8.Set strategy and direction around account presentations and meetings
9.Co-own account relationships at the management level around the marketing aspects of each account
10.Land Windows @ retail category strategies at retail to maximize revenue and socket opportunity
11.Manage the relationship with Regional OEM marketing and Windows Consumer BG to Maximize PC opportunities through collaboration and planning
12.Attain Windows, Office and Office:Mac scorecard targets
13.Work with EMEA Retail Services to land the retail channel component of a comprehensive channel marketing strategy that encompasses the People, Place, Demo and On Line elements
14.Partner with Global Account Managers to drive pan EMEA programs and marketing activities across our top European Retail partners
15.Manage new license types and form factors as they come to retail e.g. Product Key Card ( PKC), Point of Sale Activation ( POSA), Electronic Software Distribution ( ESD)
Key Interfaces/ Relationships
2.Subsidiary channel marketing
3.RSM Belux Lead and Key Account Managers
•Office Retail sell tru units and revenue
•Office Attach to Retail PC’s
•Office Premium Units (Pro H&B)
•OfficeMac sell in and sell-through Units and Revenue
•Office Mac Attach
•Clear Retail Strategy established with Windows & Office Strategy lead
•Proactive communication on issues and opportunities to Office leadership in region
•Strong, credible, and proactive alignment across the Partner eco-system
•Windows @ Retail scorecard metrics
•Strength of relationship across Windows @ retail internal and external ecosystem including OEM, BG, CCG
•Landing of Windows 8 launch in the channel including retail offers
•Proactive communication on issues and opportunities to the Windows leadership in region
•Consumer retail experience
•Successful implementation of marketing assets in Belux
•Business analysis and insight and reporting through ROB
Business & Leadership Competencies
•Leader who has well developed competencies in developing retail strategies that drive customers to our Office products at retail.
•Strong understanding of relevant marketing experience in the retail channel or technology fields
•Broad skill set encompassing excellent marketing & relationship management capabilities, with proven ability to collaborate well with cross functional groups and virtual teams to achieve specific objectives
•Ability to drive and influence sub revenue and P&L performance as well as long-term success within country
•Demonstrated ability to develop innovative consumer marketing strategies that will drive core metrics at retail
•Strong analytical and problem solving skills
•Maturity in the following competencies: cross-group collaboration, dealing with ambiguity, Business and Strategy Leadership, Integrated Marketing Planning, and Customer Insight (as it relates to and through partners)
•Excellent written and verbal communication skills
•Solid understanding of the Microsoft channel sales model
•Great attitude and a passion for driving results and seeing projects through to completion•5 years experience working in consumer, retail, and/or online Marketing
•Ideal candidate will have prior consumer marketing experience, ideally of technical products such as PC HW or SW or consumer electronics products
Md Consulting 
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