How SMB’s Play an Essential Role in the Big Brand Game [Infographic]

January 30, 2014

Here-below, a very interesting study done by the CMO Council and Penton

Some interesting learnings

60% of marketers are allocating up to 40% of their marketing budgets to SMB market penetration and development
6% of marketers say their organizations are extremely effective at determining a clear return on their SMB marketing investments
Only 8% of respondents say that they have a 360-degree view of their SMB customers.
Although 50% of marketers surveyed say they have good transactional, behavioral, and customer support data, 21% of respondents say that their customer data is in silos.
39% of marketers just have basic contact details—without detailed profiles.

How to do experience, from your side, Marketing to SMB customers ?

Md Consulting