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Online Shopping : What are the differences between Women and Men [infographic]


This is very interesting to see that they are some key differences between Women and Men when we talk about online shopping. Some key differences to observe :

– Online shopping experience for women should be social women and more straightforward for men.
– Female shoppers are more likely to plan out their shopping strategies and make their purchases based on future needs while Men purchase  when the need is immediate.
– Men are more likely to use their smartphones for a purchase, (45% vs. 34%)

– Women are much more likely to buy something if it is on sale. (74% vs. 54}

See more details below:

OnlineShoppingBehavior.png

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