How consumers trust E-commerce in Latin America?

August 19, 2019

We have our Yearly Latam Channel Forum where, we (as Microsoft) meet our key partners (Retailer, Distri, OEM’s).

In this context, I am happy to share an interesting chart that I found today, giving some perspective on e-commerce in Latin America.
Recent innovations in Latin America have given growth opportunities for retailers to engage with consumers across digital channels.
One critical aspect to expand ecommerce is the rising trust consumers have in making transactions online.
Consumers in Latin America have resisted ecommerce for years, doubting the security of their personal data and payment information.
Retailers responded by improving their security measures.
These efforts have been effective and we can see that more than six out of 10 digital buyers felt safe making digital purchases.
The most- and least-comfortable digital buyers were in Argentina (78.7%) and Peru (56.4%), respectively.
You can find the detailed data below.

Md Consulting