Md Consulting

This is very interesting to see that Emerging markets continue to spend the most time on social networks.

• This could be driven by the younger demographics of these markets, with the 16 to 24-year-old segment driving growth globally.
• The Philippines spent the most time connected to social networks, devoting just over four hours a day to the digital sphere.
• Nigeria, Mexico, and Turkey all typically spent over three hours a day on social media sites.

Some of the more developed markets show signs of plateau.

• This could be driven by the older demographics of these countries.
• During a typical day in Japan, people spend less than an hour staying connected.
• UK and US both spent closer to two hours per day engaging with social media

Thanks to Statista for this chart. Click here to get More Information on Statista.