Md Consulting

Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media

• Splitting their time between new and old media, X Generation is reachable almost anywhere.
• According to Q3 2018 research from Nielsen, US consumers ages 35 to 49 spend nearly the same amount of time with old media like live and timeshifted TV and radio, as with their digital devices by accessing apps and the web on a smartphones or tablet.
• While the generation X is digitally curious—we see that 77.5% of Xers are social network user, their usage tends to be narrower and less experimental than younger generations
• They’re most likely to stick with the platforms they know, which unsurprisingly means that nearly nine in 10 US Gen X social users are on Facebook.
• Just fewer than half are on Instagram, while Twitter and Snapchat remain the least popular with Xers.