Get ready, here comes Generation Z! As we welcome Generation Z to the American workplace this year, we’ll continue to learn more about them. Early glimpses suggest this diverse and digitally savvy generation may bring big changes to the workplace in the coming years.
- Generation Z is born between the late 1990s and the early 2010s
- Generation Z is the largest generation in American history.
- Generation Z is the most ethnically diverse and digitally savvy generation to date.
- Generation Z has their minds on their money.
- The oldest members of Generation Z were 11 when the housing market collapsed and the U.S. leading into the worst economic downturn since the Great Depression. They watched their parents’ generation lose 45% of their net worth.
- 57% said they preferred to save money instead of spending it.
- 20% said they want to avoid debt at all costs.
- Generation Z is Hyper Connected
- The majority of Gen Zers (85%) said they had watched an online video during the past week to learn a new skill.
- Three-quarters of Gen Zers say there are ways other than college to get a good education.
- Gen Z isn’t as brand loyal as previous generations. Why ? Because they can easily research companies online and find customer reviews on nearly anything.
- Generation Z is very sensitive to equality
- 72% of Gen Z members said racial equality is the most important issue today, while 64% said gender equality and 48% said sexual orientation equality.
- 36%) of Gen Z members in another survey said equality is the most important cause they want their employers to support.
- 60% said they’d support companies that take a stand on human rights, race, and sexual orientation.
Source : HERE
Md Consulting 
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