- Seasonality plays a big role in retail.
- The weeks leading up to Christmas are the most important time of the year for most retailers in the United States
- The reason is that consumers stock up for the holidays and spend a lot of money on gifts for their loved ones.
- Did you know that we are currently in the middle of the second largest seasonal event for retailers in the U.S.?
- With total spending exceeding $80 billion, back-to-school/college season is harder on Americans’ credit cards than Mother’s Day, Easter and Valentine’s Day combined.
- I am operating in Latin America and of course, we see the same trend. Back-to School being amazing n most of the countries in February timeframe.

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