I have read a great book called Reach by Andy Molinsky.
Do you feel comfortable delivering bad news? Do you look forward to speaking in public? Do you enjoy networking? Is it easy for you to speak your mind and be assertive with friends and colleagues? If you answered no to any of these questions, this book can help!
This explains you some root causes not to move away from your comfort zone. This image is well-known but does not contemplate what are the bridges between comfort zone and ‘where the magic happens’
According to Andy Molinsky, an expert on behavior in the business world, there are five key challenges underlying our avoidance tendencies:
- Authenticity,
- Competence,
- Resentment,
- Likability,
- Morality.
Does the new behavior you’re attempting feel authentic to you? Is it the right thing to do? Answering these questions will help identify the “gap” in our behavioral style that we can then bridge by using the three C’s:
- Clarity
- Conviction
- Customization.
Molinsky has discovered that many people who confront what they were avoiding come to realize that they actually enjoy it, and can even be good at it.
Reach will help you take the thing you are most afraid of doing and make it a proud part of your personal repertoire.
I like following comparison he is making to sport I personally like to practice.
This is interesting to read also in this book an interesting routine from Bill Gates to drive clarity in his business.
Although familiarity may feel comforting, it’s often a hidden trap.
The truth is, brilliant work, new discoveries, and novel sources of inspiration usually come from areas of unexplored paths, and that unexplored territory often takes the appearance of discomfort.
Pushing beyond the boundaries of your comfort zone may take some practice, but the rewards are well worth it—for both personal and professional development.
Click on this link : Reach by Andy Malinsky. if you want to buy the book.
Md Consulting 
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