As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting all of us in sales, marketing, sales enablement, operation, and finance, from insights to planning, pitching and execution. This book will give you a new and fresh perspective on building strong GTM plans, leveraging a consumer and partner-centric approach, and asking the right questions to create real differentiation and impactful storytelling. You will find below a new excerpt focusing on the structure and what you can expect. Feel free to share your thoughts on this and open a conversation with me for collaboration. My calendar shared below is fully opened for this purpose.
Please find the excerpt below.
In the evolving landscape of Go-To-Market strategies, AI tools have become indispensable for measuring performance and continuously optimizing strategies. This chapter explores some of the most innovative AI-powered solutions that are reshaping how businesses approach metrics and optimization in their GTM efforts.
Performance Measurement Tools
Power BI
Power BI is Microsoft’s business analytics service that provides interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards. Founded in 2013, Power BI has quickly become a leading tool in the business intelligence space.
Website: http://www.powerbi.microsoft.com
Companies like Heathrow Airport, Rolls-Royce, and Hewlett Packard Enterprise use Power BI to analyze their business data and gain actionable insights. A notable use case is how a global retail chain used Power BI to increase their sales by 10% through AI-driven insights into customer purchasing patterns and inventory management.
Power BI offers various pricing tiers, starting from $9.99 per user per month for Power BI Pro, scaling up to $20 per user per month for Power BI Premium, with custom enterprise solutions also available.
Power BI’s AI capabilities include:
- Quick Insights: Automatically scans data to find meaningful patterns and correlations.
- Natural Language Q&A: Allows users to ask questions about their data in natural language.
- AI Visuals: Provides AI-powered visualizations like Key Influencers and Decomposition Trees.
- Automated Machine Learning: Enables users to build and deploy machine learning models without extensive data science expertise.
By incorporating Power BI into their GTM strategy, businesses can leverage its AI capabilities to gain deeper insights into their performance metrics, identify trends, and make data-driven decisions to optimize their go-to-market approach
Tableau
Tableau is a powerful data visualization and business intelligence platform that leverages AI to provide actionable insights. Founded in 2003, Tableau has become a leader in helping businesses make data-driven decisions.
Website: http://www.tableau.com
Companies like Verizon, Lenovo, and Coca-Cola use Tableau to visualize and analyze their GTM performance metrics. A notable use case is how a global e-commerce company used Tableau to increase their conversion rates by 25% through AI-driven insights into customer behavior patterns.
Tableau offers various pricing tiers, starting from $70 per user per month for individuals, scaling up to custom enterprise solutions for larger organizations.
Looker (Google Cloud)
Looker is a business intelligence and big data analytics platform, now part of Google Cloud, that uses AI to help businesses derive insights from their data. Founded in 2012, Looker has gained traction among companies looking to make data-driven decisions.
Website: http://www.looker.com
Clients such as Spotify, Buzzfeed, and Hertz use Looker to analyze their GTM performance and optimize their strategies. An interesting case study involves a SaaS company that used Looker to identify underperforming market segments, leading to a 30% increase in overall revenue through targeted improvements.
Looker’s pricing is custom and based on the specific needs of the organization and the scale of data analysis required.
Continuous Optimization Tools
Optimizely
Optimizely is an AI-powered experimentation and optimization platform that helps businesses continuously improve their digital experiences. Founded in 2010, Optimizely has become a go-to solution for companies seeking to optimize their websites and digital products.
Website: http://www.optimizely.com
Companies like IBM, Microsoft, and eBay use Optimizely to run A/B tests and personalize user experiences. A compelling use case is how a major retailer used Optimizely to increase their e-commerce conversion rates by 15% through AI-driven personalization and testing.
Optimizely offers tiered pricing plans, with custom enterprise solutions available for larger organizations.
Adobe Target
Adobe Target is part of the Adobe Experience Cloud and uses AI to help businesses optimize their digital experiences and personalize content. As part of Adobe’s suite of tools, Target integrates seamlessly with other Adobe products for comprehensive GTM optimization.
Website: http://www.adobe.com/marketing/target.html
Clients like T-Mobile, Philips, and Marriott use Adobe Target to personalize customer experiences and optimize their digital touchpoints. A notable example is how a financial services company used Adobe Target to increase their lead generation by 40% through AI-powered content personalization.
Adobe Target’s pricing is custom and based on the specific needs of the organization and the scale of optimization required.
Customer Journey Analytics Tools
Mixpanel
Mixpanel is an advanced analytics platform that uses AI to help businesses understand user behavior and optimize the customer journey. Founded in 2009, Mixpanel has become a key player in product analytics and user behavior tracking.
Website: http://www.mixpanel.com
Companies like Uber, Expedia, and Twitter use Mixpanel to analyze user interactions and optimize their product experiences. An interesting case study involves a mobile gaming company that used Mixpanel to increase user retention by 20% through AI-driven insights into player behavior.
Mixpanel offers tiered pricing plans, starting from a free plan for small projects, scaling up to enterprise solutions for larger organizations.
Amplitude
Amplitude is a product analytics platform that leverages AI to help businesses optimize their digital products and customer experiences. Founded in 2012, Amplitude has gained popularity among product teams looking to make data-driven decisions.
Website: http://www.amplitude.com
Clients such as Microsoft, Dropbox, and Atlassian use Amplitude to analyze user behavior and optimize their product features. A notable use case is how a SaaS company used Amplitude to increase their user activation rates by 30% through AI-powered insights into the onboarding process.
Amplitude offers tiered pricing plans, including a free starter plan, with custom enterprise solutions available for larger organizations.
Conclusion
By leveraging these AI-powered tools, businesses can significantly enhance their approach to measuring performance and continuously optimizing their GTM strategies. These platforms offer the potential to gain deeper insights into customer behavior, run more effective experiments, and make data-driven decisions that lead to improved GTM performance.
As AI technology continues to evolve, we can expect these tools to become even more sophisticated, offering deeper insights and more seamless integration into existing business processes. The key for businesses will be to strategically adopt and implement these technologies in ways that align with their overall GTM strategies and business objectives.
In the next sections of this chapter, we’ll explore how these AI tools can be integrated into a comprehensive metrics and optimization strategy, and discuss best practices for maximizing their impact on your Go-To-Market efforts.
Citations:
[1] https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/23985622/08a53747-09a5-4b8b-8de7-1d5ee51fb6d6/book.docx
Engaging with You
As part of this journey, I also want to engage with you, my readers, by sharing portions of the book. Your feedback, comments, and suggestions will be invaluable in shaping the final product. I believe in the power of co-creation and would love to incorporate any specific concepts or ideas you might have. Of course, I will give full credit to any contributions that make it into the book. I will make sure nothing confidential will be published in the book.
Join the Conversation
If you have any suggestions or would like to discuss specific concepts, feel free to connect with me on LinkedIn thru personal messaging. I’m always happy to have a conversation and explore new ideas. Together, we can create something truly special. For collaboration or project discussions, you can also schedule a conversation in my calendar below or connect with me via email at david.merzel@hotmail.com. I look forward to further discussions!
Md Consulting 
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