The concept of Ikigai originates from Japan, with its roots tracing back to the Heian period (794-1185). The term combines two Japanese words: “iki,” meaning “life” or “to live,” and “gai,” meaning “reason” or “worth.” The “gai” in Ikigai comes from the word “kai.” This word referred to precious shells used in a game played by Heian aristocracy. Over time, “kai” came to symbolize value or worth.
Ikigai signifies a multifaceted concept that Japanese people understand more deeply as they grow older. It’s not taught formally in schools or universities. Instead, it’s about finding meaning in day-to-day living. It focuses on small joys rather than a grand life purpose.
The Western interpretation of Ikigai often involves four components, represented by a Venn diagram:
- What you love (Passion)
- What you are good at (Vocation)
- What the world needs (Mission)
- What you can be paid for (Profession)
It’s important to note that this four-component model is a Western adaptation and not the original Japanese concept. In Japanese culture, Ikigai doesn’t necessarily relate to income or career. A survey showed that only 31% of Japanese people considered work as their Ikigai.
The true essence of Ikigai is about finding joy and purpose in various aspects of life. These aspects can be big or small. They give one a reason to wake up each morning.
As we step into 2025, I find myself reflecting on my Ikigai—the Japanese concept of finding purpose and fulfillment. This year, I want to share how I’m pursuing my Ikigai. The principles I’ve learned from my martial arts practice have become an integral part of this journey. Let’s break it down into the four key elements of Ikigai:
What I Love (Passion)
My passion lies in exploring the intersection of technology and business strategy. I’m excited about:
- Authoring my book on Go-to-Market strategies in the AI era
- Sharing knowledge through my training programs
- Helping businesses navigate the AI landscape
- Working with people and witnessing the direct impact of my efforts
My journey in martial arts has instilled discipline. It has also taught me focus and resilience. These qualities enhance my approach to both personal and professional challenges.
What I’m Good At (Profession)
Over the years, I’ve honed my skills in:
- Strategic thinking and business analysis
- AI and technology integration
- Teaching and public speaking
- Writing and content creation
These skills form the foundation of my professional offerings. The structured methodology I’ve embraced through martial arts influences how I design my training programs and book content.
What the World Needs (Mission)
In our rapidly evolving technological landscape, I believe the world needs:
- Ethical and responsible AI implementation
- Practical guidance on leveraging AI in business strategies
- Bridge-builders between technology and business realms
- Advocates for continuous learning and adaptation
My work aims to tackle these needs, helping organizations and individuals navigate the AI revolution responsibly and effectively. The humility I’ve gained from my experiences reminds me to stay a student, always open to learning from others.
What I Can Be Paid For (Vocation)
My vocation aligns closely with my skills and the market’s needs:
- Consulting on AI strategy and implementation
- Delivering training programs on AI and GTM strategies
- Speaking engagements and workshops
- Book sales and related content creation
These activities not only offer financial sustainability but also allow me to make a meaningful impact. The discipline I cultivate through various practices reinforces my commitment to excellence.
Where It All Comes Together
My Ikigai emerges at the intersection of these four elements:
- Authoring with Purpose: My book on GTM strategies in the AI era combines my love for technology. It utilizes my writing skills. The world needs guidance. The book is also a marketable product.
- Empowering Through Education: My training program leverages my teaching abilities. It addresses the need for practical AI knowledge. It aligns with my passion for sharing insights and provides a valuable service.
- Consulting with Compassion: My consulting practice unifies my strategic thinking skills and addresses the world’s need for ethical AI implementation. It reflects my passion for problem-solving. It also provides an in-demand professional service.
- Connecting and Growing Together: Offering free consultations and attending events like CES allows me to combine my love for networking. I can also provide insights and meet the need for personalized guidance. These activities offer potential business opportunities.
Integrating Life Lessons into My Journey
The principles I’ve learned from martial arts—discipline, humility, structured method, and mental resilience—are woven throughout my approach to business strategy. Each step in a practice is intentional. Similarly, I emphasize purposeful innovation and ethical implementation. I focus on continuous learning and adaptation in all aspects of my work.
Finding Your Ikigai
As I continue on this path, I’m reminded that Ikigai isn’t static. It evolves as we grow and as the world changes. I encourage you to think about your own Ikigai:
- What activities bring you joy?
- What skills have you mastered or want to develop?
- What needs do you see in the world that align with your interests?
- How can you create value in a way that sustains you?
Working with people is a core element of what I love; seeing direct impact is incredibly fulfilling. This is something I aim to achieve through my book, training programs, and consulting practice.Let’s make 2025 a year of purpose, growth, and innovation. Whether through AI, business strategy, or personal development—there’s so much potential waiting to be unlocked.I’d love to hear about your Ikigai journey. Feel free to reach out. Share your thoughts. Explore how we can work together to bring your vision to life. For those attending CES, I’ll be there. I would be happy to connect. Just send me a LinkedIn message to find a time.
Join the Conversation
If you have any suggestions, please connect with me on LinkedIn. If you would like to discuss this training or any specific concepts, feel free to message me personally. I’m always happy to have a conversation and explore new ideas. Together, we can create something truly special. For collaboration or project discussions, you can schedule a conversation in my calendar below. You can also connect with me via email at david.merzel@hotmail.com. I look forward to further discussions! I am also happy to meet you in person during CES at Las Vegas. Let me know if you attend on 8 or 9 January.
Md Consulting 
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