Confession time: I’ve been guilty of chasing shiny objects in the AI world. Like many, I’ve been caught up in the hype, mesmerized by the latest models and promises of disruption.

But recently, I had a reality check. While AI is transforming business, the way we’re approaching it is all wrong.

The attached PDF, “Scaling AI Use Cases,” isn’t just another report. It’s a wake-up call. It offers a practical guide on where early adopters are focusing their AI efforts. This aligns perfectly with what I’m building at MD Consulting.

In it, they mentioned “Erik Brynjolfsson”. He is from Stanford University. McKinsey discussed AI in “AI In the Workplace.” The publication was in January 2025. They noted, “This is a time when you should be getting benefits [from AI].” You should hope that your competitors are just playing around and experimenting… Are you experimenting or building a real AI practice within your organization to move the needle now?

The Problem? Most AI Projects are Doomed From the Start

Think about it. Companies are pouring money into AI. McKinsey found that a shockingly low 1% believe their AI investments have reached full maturity. We are not even talking about ROI. What is happening?

Here’s my (possibly controversial) take: most companies treat AI like a magic wand instead of a strategic tool. They jump straight to complex projects without:

• Clearly defined use cases
• Team alignment and training
• A culture that embraces experimentation and iteration

That’s like trying to build a skyscraper on a foundation of sand. It will not happen. It will collapse. You are operating in a high interest rates environment. You do not have time and money to waste.

The Solution? Focus on Use Cases & Empower Your People

The PDF highlights a proven three-step approach:

1. Identify AI Opportunities: Find areas in your business ripe for AI-driven improvements (repetitive tasks, skill bottlenecks, ambiguity).
2. Teach Use Case Primitives: Train your teams on fundamental AI use cases. These are applicable across various departments such as content creation, automation, and research. They also include coding, data analysis, and ideation/strategy.
3. Collect and Prioritize: Gather use cases from your teams and prioritize those with the biggest impact.

This is not a tech problem; it’s a people and strategy problem.

And that’s where MD Consulting comes in. We take this use-case-driven approach, combined with what I have been building to turn AI hype into results.

How MD Consulting Makes AI Real (No Magic Wands Required)

1. My Book (Coming Soon): Your AI Integration Roadmap

Forget the pie-in-the-sky promises. My upcoming book provides a step-by-step guide to integrating AI in a way that drives tangible value. It’s all about finding the right use cases for your business. You should build a sustainable AI practice by integrating both human and technology.

2. Training That Transforms Teams

I don’t just offer generic AI training. I work with you to train your team by training them in specific scenarios and use cases. This approach makes sure your team are not just aware of the new AI practices. They adopt these practices and use them within your organization to create great things. This tailored approach will increase adoption and drive innovation faster

3. Consulting That Bridges the Gap

My consulting practice focuses on helping you build a culture where AI is not feared, but embraced. I work closely with leadership to get their buy in on the AI projects. And by that, they will become their biggest sponsors. With this, the AI adoption with go far better than only on the team level. This approach makes sure your initiatives are fully aligned with your strategic objectives.

4. The “Go-to-Market AI” Application: 50+ Agents Ready to Optimize Your Workflow

I’m not just talking the talk, I’m walking the walk. That’s why I created the Go-to-Market AI platform. It is a suite of 50+ AI agents. These agents are designed to optimize your sales and marketing efforts right out of the box. Think of it as your AI-powered super team. Ready to launch successful campaigns, get more leads and close more deals

Stop Experimenting, Start Building

The PDF states, “This is a time to gain benefits [from AI]. You should hope that your competitors are just playing around and experimenting”.

AI isn’t a far-off dream; it’s a here-and-now reality. The question is: are you ready to move beyond the hype and start building something real? If so, I’m here to help.

Ready to transform your business with AI? Let’s get started:

1. Download the PDF and start identifying potential use cases in your organization.
2. Test the Go-to-Market AI platform for free and see the power of AI agents in action.
3. Reach out for a free consultation and let’s create a custom AI strategy that drives real results for your business.

I’m looking to connect with leaders who are ready to move beyond experimentation and build a true AI-driven organization. Let’s build the future together.

#AIStrategy #AIAdoption #BusinessTransformation #MDConsulting #GoToMarket #Innovation

P.S. What’s the biggest challenge you’re facing when it comes to AI adoption in your organization? Share your thoughts in the comments below!

Your Move

The future isn’t about choosing between AI and people—it’s about fusion. At MD Consulting, we’re offering:

• Free GTM AI trials to experience agentic workflows firsthand
• Strategy sessions to map your AI adoption journey
• Training programs that turn skeptics into power users

Explore the GTM AI Platform Now. See below a preview

The PDF ends with a call for “informative evals and iterating often.” That’s exactly what we do. Let’s build your future—one where AI works for you, not the other way around.

P.S. Hungry for more? Subscribe for exclusive insights from my upcoming book and real-world case studies of AI done right.

#AIStrategy #GPT4.1 #BusinessTransformation #MDConsulting #GoToMarketAI #FutureOfWork #AgenticAI

Let’s Build Your Future, Together

If you’re ready to accelerate your sales and marketing, achieve consistency, and scale your business, try Go-to-Market AI today.

Even better, I’m offering a free consultation. It will help you assess your current go-to-market setup. This solution can be tailored to your unique needs.

At MD Consulting, we don’t just talk about the future—we help you build it with smart, people-centric solutions.

🚀 Test Go-to-Market AI for free at gtm.davidmerzel.com—and let’s start a conversation about your next level of growth!

Join the Conversation

Feel free to connect with me for a free consultation. I’m always happy to have a conversation and explore new ideas. Together, we can create something truly special. For collaboration or project discussions, you can schedule a conversation in my calendar below. You can also connect with me via email at mdconsulting@davidmerzel.com. I look ahead to further discussions!

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