I’m passionated about the impact of new technologies on consumer behavior. In that framework, I’ve developed a new approach called close contact marketing that I’m presentating in a confertence called “are you a white belt or black belt marketer” The spirit in Close Contact Marketing is basic: Treating your consumer with respect is the best
Next 9th of Nov, I will give a lecture regarding the Future of Marketing in Brussels (7 PM at Gaggarin – see detail here-below) During this lecturer, I will come back on The “Close Contact Marketing” that I’ve developped. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your

Vote for Me on Here is what we have achieved thanks to this creative approach. • Successful launch of Kinect / Xbox 360 thru a very innovative marketing approach. • Our division has doubled its turnover in less than three years. • Steve Ballmer, Microsoft CEO, rewarded my Team as the most successful division worldwide.
Stem voor mij op Ik ben verantwoordelijk voor marketing en sales van consumentenproducten bij Microsoft, zoals de spelconsole Xbox 360-Kinect, Windows en Office. En ik ben bij de selectie van de laatste vier om marketeer van het jaar 2011 te worden. Binnen de Entertainment and Devices Division van Microsoft (Xbox 360, Kinect, …) was ons
Je suis responsable Marketing et Vente pour les produits destinés au grand public chez Microsoft, tels que la console de jeux Xbox 360-Kinect, Windows et Office. Et je viens d’être sélectionné, avec quatre de nos confrères, comme marketeer de l’année 2011. Au sein de la division Entertainment & Devices de Microsoft (Xbox 360, Kinect, …),
Tomorrow 11th of Oct @Digital Marketing First Tour & Taxi Brussels (4.30 PM – Room 3), I present “Are you a white or Black Belt Marketer?” Take a look at fool program HERE So, are you a White belt or Black belt Marketer ? Discover tomorrow a new approach, we’ve developped with my Team within Microsoft
Message from Bill Gates and Barack Obama to Steve Jobs, I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work. Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends
Kinect Games got the FUN AWARD Price 2 times in a ROW, in Belgium. Great recognition from the cnsumers and A big thank to my TEAM to make this happen !!! Game Sports 2 for Kinect / Xbox 360 has been recognized as prefered game by kids from 4 years old. Watch these video to discover Game Sports 2 for
Take a look at this extract “Tout s’explique” special Video Game (15th Sept 2011) You will discover new applications on KINECT and specially the First Medical Kinect Serious Games, which is really important for me. Regarding this First Medical Kinect Serious Games (called R.O.G.E R) developped in collaboration with Fishing Cactus & Erasme Hospital, you will
This 10 October @ 9.00 AM : Conference in the LOFT – Coworking Brussels. Are you a WHITE belt or BLACK belt Marketer ? For more info, click HERE
What are THE 10 Levels of Intimacy in Today’s Communication ? This is back to basics but the real & authentic communication remains off-line talking. I really believe a real engagement starts with that kind of communication. This is my first rule of “Close Contact Marketing”. To know more about CLOSE CONTACT MARKETING, click HERE
Excellent video showing the surprising truth about what motivates us. As a leader, it’s important to have good ideas, but if you want to do something great with those ideas, you must be able to influence others to join forces with you. You need to be able to convince people to share your vision. You
How Gaming will save the World ?
Discover a new approach based on my own experience as marketer and in martial art. Thanks to this innovative approach, I’ve been nominated Marketer of the Year. Just Click here_below to access the voting page. Vote for Me on The spirit in Close Contact Marketing is basic: Treating your consumer with respect is the best