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While I can appreciate the enthusiasm that usually comes with the conversation, I can't help but cringe when I hear community bank and credit union marketers tell us that they're working on developing a Facebook page or Twitter account. Sure, we've seen examples of how these kinds of initiatives have helped some institutions connect with members
Here-below, you will find a summary of ideas from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This is just a short summary. Nothing beats reading the real thing. Click here for a mind map summary of the ideas in the book. Some videos explaining these 22 laws The book is
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Interesting reading in Harvard Business Review. 12 Things Good Bosses Believe. I have a flawed and incomplete understanding of what it feels like to work for me. My success — and that of my people — depends largely on being the master of obvious and mundane things, not on magical, obscure, or breakthrough ideas or
Great reading ! Every time you make a sales presentation… craft a resume… try to persuade anyone about anything… there’s one question you simply must answer: SO WHAT? That’s what the people you’re talking to care about. That’s what they need to know. Tell them that — quickly, convincingly, powerfully — and watch them respond
20 Things Worth Knowing About Beer This infographic about beer is very informational and funny. It covers everything from how to make beer to when beer was first created. I plan on doing my own infographic with a beer theme and this infographic gave me some good pointers. I also like how the infographic ends
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Recently in Paris, I came upon a McDonald’s commercial that I thought would quickly bring controversy. And by curiosity, I googled the keywords McDonald’s France Ad, the first 40 pages of about 4,500,000 results were referring to that one particular commercial. So what is actually all the fuss about? And how did that commercial cross the Atlantic
Wishing you a joyous Christmas and a most prosperous and healthy New Year! Let the spirit of love gently fill our hearts and homes. What better company is out there to remind us that the holiday season is all about Love, Sharing and Happiness? Coca-Cola of course! They have a history of creating successful campaigns during
I prefer Twitter over Facebook as well. Too much fuzzy personal boundaries on Facebook. I continue to encounter a significant number of Facebook users who scoff at the idea of using Twitter. Most perceive Twitter to be a meaningless stream of inconvenient drivel–devoid of substance or personality. In a previous post (5 Reasons I Use Twitter,
As you probably already know, 108% of statistics are exaggerations; so be careful what you read, and even more careful as to what you believe. Here is a brief (but current) breakdown of social media usage, and the ever-growing impact it is having upon our lives… Internet users in the U.S. spend nearly a quarter
I love watching television this time of year. The amazing holiday television viewing choices are endless. Two of the best days of the year happen when 1)Fa La La La Lifetime starts and 2)The season premiere of Vampire Diaries (absolutely scrumptious). I am a sucker for the cheesy, lovey- dovey, horrible acting equation that equals
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