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This infographic from Optify highlights everyone’s favorite Facebook users, from the Gamer to the Stalker and everyone in between. Everyone has his or her own social media style and I’m sure you will recognize yourself in one of the profiles here-below. For businesses, targeting specific types of users, can help narrow more meaningful audiences. Let
Consumers are changing fast. Companies need to adapt towards this new consumer behavior. This presentation takes you on a journey to 2020. This presentation describes the capabilities and the organization needed to be successful in 2020. Thanks to Steven Van Belleghem from Insites Consulting for this great and very inspiring presentation.
I have given a presentation this morning, to Solvay Master students in Creativity Marketing. The objective was to share my experience in marketing so far and how new trends can impact the role of marketers. I have given this presentation, via SKYPE from Florida in Belgium. You can find here-below the content of the presentation.
With 76Million+ members of the Gen Y population, they cannot be ignored. Did you know 91% expect to stay in a job for less than 3 years? Or that by 2014, Gen Y will have over $1.4 trillion in spending power? The team at Badgeville has designed below infographic that takes a deeper look into
One major marketing trend was multiplatform content: Some 54% of American consumers are now on more than one content platform, such as desktop computers, smartphones, and tablets. Content marketing also boomed in 2013: 90% of B2C and 93% of B2B marketers used content marketing this year, compared with last year’s 85%. Another area of growth
In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. What to expect •78% of CMOs think that custom content is the future of marketing. •Marketing teams will spend $135 billion on digital marketing collateral. •Internet advertising will account for 25% of the entire ad
The Proliferation and Potential of Gamification in Retail Banking. Excellent article regarding Gamification. I’m fan of this subject and I’m sure this will be the major trend in the coming years.
•Only 10% of consumers trust advertising. •Between 85% and 90% of consumers don’t trust posts by companies or brands on social networking sites. •Branded mobile apps are almost worthless in terms of consumer engagement with only 10% to 12% of consumers saying they trust the information given there. •Emails from companies and brands are only
Smartphones hardly used for calls People spend more time using their smartphones for surfing the web, checking social networks or playing games than making phone calls, new research has found. Graphic on smartphone usage Source : http://www.telegraph.co.uk/technology/mobile-phones/9365085/Smartphones-hardly-used-for-calls.html
We’ve seen QR codes come in all shapes and sizes over the last couple of years and just when you thought the medium was wearing thin, along comes a brilliant new creative idea from Guinness. It’s a simple code printed on to the side of a Guinness glass, but the real beauty is that it
Yesterday, I’ve given a presentation to STIMA (Stichting Marketing) at Microsoft Office in Balgium. Coming from an FMCG company (11 years at Unilever) and working now at Microsoft for 5 years, I’ve a good feeling of what’s important for the consumers (their needs) while I observe how the consumers are consuming new technologies & media now
Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go. This video features key scenarios that will be common place over the next 5 – 10 years. Following Video is an extract from “Tout s’explique”
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.
I had the pleaseure to give this morning a presentation on Top 10 Consumer & Tech Trends at IHECS in Brussels. Here-below, the slideshare. Coming from an FMCG company (11 years at Unilever) and working now at Microsoft for 5 years, I’ve a good feeling of what’s important for the consumers (their needs) while I observe
Md Consulting 