Interesting food for tought from Seth Godin Reasons to work For the money To be challenged For the pleasure/calling of doing the work For the impact it makes on the world For the reputation you build in the community To solve interesting problems To be part of a group and to experience the mission To
I will make a presentation at next BMMA Lunch (Belgian Management and Marketing Association), 21 Sept 12.15 Theme : What is the Consumer (R)evolution ? So What ? What is the Consumer (R)evolution ? What are the most important technological changes in the near future ? What are the consequences for the consumer ? So What ?
I’ve read a very good book : So What?: How to Communicate What Really Matters to Your Audience, by Mark Magnacca, Sales consultant and President of Insight Development Group, Inc. In this book, He points out that your customers don’t care about you. He says they also don’t care about your product or service.
Good reading on Harvard Business Review reagring the Blame Game. Key take-out of this reading. Playing the blame game never works. A deep set of research shows that People who blame others for their mistakes lose status, learn less, and perform worse relative to those who own up to their mistakes. The same applies for organizations.
Great Book from Spencer Johnson : THE PRESENT. Take a look a the following video The key outcome for me is that there are THREE WAYS TO USE YOUR PRESENT MOMENTS BE IN THE PRESENT WHEN YOU WANT TO BE HAPPY AND SUCCESSFUL Focus On What Is Right Now. Use Your Purpose To Respond To
Flowtown has published a cool illustration of the History of Marketing.
Social profile research and discovery company Flowtown has published some findings about : how employees use social media which companies have the most “social” employees. Each company’s ranking is determined by its employees’ overall social media activity, including the average number of connections across various networks.