Category: Marketing
-
Transforming Video Marketing with Authenticity: Insights from Tested4You on Business Pulse AI Webcast
We had another dynamic episode of “Business Pulse AI,” this time featuring Axel Mazerolles from Tested4You! We explored the transformative impact of AI and user-generated content (UGC) on video marketing and e-commerce. You can previews the webcast below The full webcast is available by clicking on the link here: https://riverside.fm/shared/exported-clip/b3a21051dc893c0a071a The Power of Authenticity Axel
-
Facebook: The Hidden Hero of Modern Marketing
The Social Media Platform You Can’t Ignore: Facebook’s Undeniable Impact on Purchasing Decisions In the fast-paced world of social media marketing, knowing where your audience is most influenced is crucial. Here’s an eye-opening insight for marketers: Key Statistic: According to Relex, 25% of US adults consider Facebook the most influential social media platform for purchasing
-
Business Pulse AI Webcast: Insights from Pascal Clement of Adobis Group
We recently had an electrifying episode of “Business Pulse AI.” It featured Pascal Clément, head of the advisory board at Adobis Group. We went deep into the transformative role of AI in business, data management, and the future of work. Data: The Foundation for AI Success Pascal shared his vast experience in data management, emphasizing
-
Back to University: Exploring the Future of AI at the AI Summit of the Americas
Today, I had the incredible opportunity to step into the vibrant campus of the University of Miami for the AI Summit of the Americas. While I’ve never attended UM before, walking through its lush, tropical grounds and feeling the energy of innovation brought me back to my own university days at the University of Brussels.
-
Unlocking Data’s Potential: A Deep Dive with TImi on Business Pulse AI
We’re back with another insightful episode of “Business Pulse AI.” This time, we had the pleasure of hosting Dora Luisa Valdez and Daniel Soto Zeevaert from TImi. Theu website is here: TIMi – Creativity through Efficiency We followed the tradition of our interview series. We explored in depth how businesses can leverage data analytics. AI
-
The Digital Advertising Revolution: 5 Key Trends Shaping 2025 (Excerpt from my upcoming book)
Buckle up, marketers – the future of digital advertising is here, and it’s a wild ride. I’ve just dug into “Digital Advertising Trends in 2025” report, and let me tell you, it’s packed with game-changing insights. These trends aren’t just reshaping advertising; they’re transforming the entire Go-To-Market (GTM) landscape. Let’s dive in: 1. Full Funnel
-
Maximizing AI Agents: A Marketer’s Guide for 2025
As we dive deeper into 2025, the marketing landscape continues to evolve at breakneck speed. AI agents and digital twins are no longer futuristic concepts – they’re powerful tools reshaping how we connect with customers. Let’s explore how savvy marketers can harness these technologies to drive unprecedented growth. The AI Revolution in Marketing The numbers
-
Business Pulse AI Webcast with Mustapha Annouh, CEO of Shield AI
We are exploring the rapidly evolving landscape of AI in business. I’m excited to share some key insights from our recent “Business Pulse AI” webcast. It features Mustapha Annouh, the visionary behind Shield AI. This webcast series is just one of the many ways we’re keeping our finger on the pulse of AI innovation. We
-
Unleashing the Power of AI: Revolutionizing Go-to-Market Strategies
In today’s rapidly evolving business landscape, AI is more than just a buzzword. It’s a game-changer. It is reshaping every aspect of our Go-to-Market (GTM) strategies. We are on the brink of an AI revolution. It’s crucial to understand that we’ve only scratched the surface of its potential. The AI Iceberg: Diving Deeper While many
-
Webcast: AI Insights – Audiense’s Tara Twyman on Audience Intelligence
I Hosted recently our Business Pulse AI webcast. During this webcast, I explored the revolutionary impact of AI on audience intelligence. I discussed marketing strategies with Tara Twyman, Head of Product Partnership and Marketing at Audiense. This conversation unveiled crucial insights for businesses looking to leverage data-driven strategies in their Go-To-Market (GTM) approaches. You can
-
AI & Go-to-Market: Unlocking Limitless Potential! (Exclusive Preview of My Upcoming Book)
As previously mentioned, I am excited to share excerpts from my upcoming book. I’m writing a book that deep-dives into the world of go-to-market (GTM) strategy. It blends personal experiences and passions that have shaped my career. I will also explore how AI is impacting all of us in sales, marketing, and sales enablement. AI
-
AI Content: Disclose or Deceive?
As previously mentioned, I am excited to share excerpts from my upcoming book. I’m writing a book that deep-dives into the world of go-to-market (GTM) strategy. It blends personal experiences and passions that have shaped my career. I will also explore how AI is impacting all of us in sales, marketing, and sales enablement. AI
-
DeepSeek vs OpenAI: A Comparative Analysis of Two AI Giants
As someone who’s been deeply involved in the world of AI and business strategy, I’ve seen firsthand how rapidly the AI landscape is evolving. In this dynamic environment, comparing emerging companies like DeepSeek with established giants like OpenAI can provide valuable insights into the future of AI innovation. Introduction to the AI Industry The AI
-
The AI Paradox: Are We Really Ready to Ride the Wave? (Excerpt from my upcoming book)
Remember when we were promised flying cars? Remember when we were promised flying cars? Well, we might not have them yet, but something equally transformative is knocking on our door: Artificial Intelligence. And just like those elusive flying cars, AI is stirring a potent mix of excitement and apprehension. I’ve been wrestling with the implications
-
Core Skills in 2030: Preparing for the Future with MD Consulting
As we approach 2030, the landscape of essential skills is undergoing a dramatic transformation. The World Economic Forum’s Future of Jobs Report 2025 offers a detailed overview. It highlights the skills that will be crucial in the coming years. At MD Consulting, we lead in this change. We assist businesses in navigating the complexities of
-
Honest Product Reviews: The Key to Driving Influencer Marketing Sales
In the ever-evolving landscape of digital marketing, influencer collaborations have become a cornerstone strategy for many brands. Recent data from eMarketer unveils a crucial insight. This insight is reshaping the influencer marketing paradigm. Honest product reviews are the most effective driver of sales. As a consultant specializing in AI-driven marketing strategies, this trend aligns perfectly
-
The 4 Biggest Retail and Technology Trends Shaping the Future of Commerce
As we navigate the ever-evolving landscape of retail and technology, it’s crucial to stay ahead of the curve. The recent National Retail Federation (NRF) Big Show 2025 took place in New York City. It unveiled four transformative trends. These trends are set to redefine the retail industry. I specialize in AI adoption and business strategy.
-
![AI’s Impact on Global Go-To-Market Strategies [my upcoming Book Excerpt]](https://davidmerzel.com/wp-content/uploads/2025/01/image-19.png?w=1024)
AI’s Impact on Global Go-To-Market Strategies [my upcoming Book Excerpt]
Here’s a revised version of the blog post as a new chapter for your book: As previously mentioned, I am excited to share excerpts from my upcoming book. I’m writing a book that deep-dives into the world of go-to-market (GTM) strategy. It blends personal experiences and passions that have shaped my career. I will also
-
Blue Ocean Strategy: Your Roadmap to Uncontested Market Success
Are you ready to transform your business and sail into uncharted waters of success? Blue Ocean Marketing Consulting is expanding its reach into the US market. It offers a unique approach to strategy. This can help your organization break free from fierce competition. You can achieve profitable growth. What is Blue Ocean Strategy? Before we
-
CES Day 1: A Personal Journey into Innovation
Today was an incredible experience as I walked the floors of CES 2025, completely in awe of the cutting-edge innovations on display. 🌐✨ It’s always exhilarating to see how technology continues to evolve, pushing the boundaries of what’s possible and reshaping our future. CES has truly lived up to its reputation as the global stage
Md Consulting 