Next 9th of Nov, I will give a lecture regarding the Future of Marketing in Brussels (7 PM at Gaggarin – see detail here-below) During this lecturer, I will come back on The “Close Contact Marketing” that I’ve developped. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your
Stem voor mij op Ik ben verantwoordelijk voor marketing en sales van consumentenproducten bij Microsoft, zoals de spelconsole Xbox 360-Kinect, Windows en Office. En ik ben bij de selectie van de laatste vier om marketeer van het jaar 2011 te worden. Binnen de Entertainment and Devices Division van Microsoft (Xbox 360, Kinect, …) was ons
Je suis responsable Marketing et Vente pour les produits destinés au grand public chez Microsoft, tels que la console de jeux Xbox 360-Kinect, Windows et Office. Et je viens d’être sélectionné, avec quatre de nos confrères, comme marketeer de l’année 2011. Au sein de la division Entertainment & Devices de Microsoft (Xbox 360, Kinect, …),
Tomorrow 11th of Oct @Digital Marketing First Tour & Taxi Brussels (4.30 PM – Room 3), I present “Are you a white or Black Belt Marketer?” Take a look at fool program HERE So, are you a White belt or Black belt Marketer ? Discover tomorrow a new approach, we’ve developped with my Team within Microsoft
This 10 October @ 9.00 AM : Conference in the LOFT – Coworking Brussels. Are you a WHITE belt or BLACK belt Marketer ? For more info, click HERE
What are THE 10 Levels of Intimacy in Today’s Communication ? This is back to basics but the real & authentic communication remains off-line talking. I really believe a real engagement starts with that kind of communication. This is my first rule of “Close Contact Marketing”. To know more about CLOSE CONTACT MARKETING, click HERE
Discover a new approach based on my own experience as marketer and in martial art. Thanks to this innovative approach, I’ve been nominated Marketer of the Year. Just Click here_below to access the voting page. Vote for Me on The spirit in Close Contact Marketing is basic: Treating your consumer with respect is the best
Short List Marketer of the Year 2011 has just been published. It’s a real honor to be on this list. See details by clicking http://bit.ly/piFWrR. Good luck to all of us.
Excellent Food for thought to evaluate of youe Marketing is good or bad … Good marketing starts with a cause. Bad marketing starts with a goal. Good marketing drives loyalty. Bad marketing drives transactions. Good marketing promotes values. Bad marketing values promotions. Good marketing tells us exactly what a company really thinks. Bad maketing tells
Great infographic ! From the moment they wake up to the moment they go to bed, young people are constantly connected to their electronics, syncing their tablets and smartphones with all the latest updates. According to this infographic, titled “A Day in the Digital Life,” 35 percent of smartphone users boot up their apps before booting
Are the 4 P’s dead ? Join next Innovation @ MIC (Mons) to know more about Marketing 2.0. Next Innovation @ Microsoft Innovation Center Mons will take place the 14th of Sept from 4.30 PM to 7.00 PM. This will a great opportunity to know more about Marketing 2.0. I will make a presentation there on a theme I
Interesting article regarding how to improve your ROI for Pay-per-click (PPC) advertising. This post originally appeared on the American Express OPEN Forum. Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. Here are 10 tips to help improve your PPC campaign in hopes of a gaining a