Md Consulting

Category: Marketing

So cool the #Microsoft Artist Edition mice [@davidmerzel BLOG]

Announced last week, the Wireless Mobile Mouse 3500 has been transformed with with artwork commissioned by five premier artists from around the world: Kirra Jamison (Melbourne, AU) Matt Moore (Portland, ME) Linn Olofsdotter (Portland, OR by way of Sweden) Mike Perry (Brooklyn, NY) Jonny Wan (Sheffield, UK) For a closer at all the patterns in
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Gamification is everywhere [slides]

Interesting Slides on Gamification. What is gamiﬁcaon ? Gamiﬁcaon is the process of incorporing game play elements into non-‐gaming applications such as products, services, websites, in order to drive parcipation, engagement & loyalty. Gamiﬁcaon is all about engagement and improving user experience with a product or service. Even banal everyday activties which can be low
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The 99 Best Business Books [list] @davidmerzel BLOG

Here-below, an interesting recommended reading list of 99 BOOKS, by Josh Kaufman. I would add following great books that I personally enjoy reading : The Dip, by Seth Godin Switch, by Chip and Dan Heath One Minute Manager, by Ken Blanchard and Spencer Johnson So What ? by Marc Magnacca Good to Great, by Jim
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Social Media Marketing : Why is it so important ? [slides], via @davidmerzel’s BLOG

Very simple & good presentation on Social Media. Interesting take-away : Social Media Marketing Enables Others to Advocate for Your Business Through Compelling Content. Social Media is Like a Cocktail Party: Listen Then Respond. Facebook Fan Pages Let Businesses Interact with Customers and Prospects. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and
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Microsoft Partners around the Wold [infographic]

Very interesting infographic showing the size of the Microsoft Partner Network and how it works.
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A New TREND : the Food Photography [INFOGRAPHIC]

A new TREND : the Food Photography A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it. Why? In many cases, people are documenting their lives — or at least the gustatory portion of it. Sometimes, it’s to celebrate the completion
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The Art of Conversation [infographic]

We are in a world where the storytelling has never been as important. Why? Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring. If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers
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How to create a Storytelling ?

I’m a fan of storytelling. The following slides can help you to create and release the storytelling to your target audience.
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Social Media Strategy In Four Steps, via @davidmerzel’s BLOG

Interesting reading in Social Media Explore. Here-below, my take-away Properly preparing a social media strategy, including goals and measurement, will ensure you get the most out of your program. Taking a simple four-step approach to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social
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Social Media in Europe [infographic]

Interesting stuff from Endelman Digital. The original data is from ComScore
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The Art of Storytelling [infographic] via @davidmerzel BLOG

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Who are the Facebook Users in Belgium ? [infographic] via @ davidmerzel BLOG

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The Winners & Losers of Social Networking [INFOGRAPHIC], via @davidmerzel’s BLOG

Source : http://5.mshcdn.com/wp-content/uploads/2011/04/social-networks.jpg
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Linkedin Hits 100 Million Members [infographic]

source : http://linkedin.files.wordpress.com/2011/03/100m_poster_v6l.jpg?w=860&h=3920
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Will Windows Phone surpass the iPhone by 2015? Gartner things so.

Microsoft, which is banking on the success of Windows Phone 7 and just signed a critical deal with Nokia, could topple at least one of its primary rivals in the next three years. At least that’s the word from Gartner, which projects that Windows Phone will control 19.5 percent of the market by 2015. That
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Microsoft @ BMMA : Consumer Revolution [slides]

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Microsoft @ IAB : Gaming, Opportunities in Advertising ? [slides]

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The consumer Revolution [slides], via @davidmerzel’s BLOG

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What Brand Marketers Expect from Social Media Followers ?

How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number. According to a July 2010 survey of social media marketers by Millward Brown and Dynamic Logic, the most valuable
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Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Click image to view full-size PDF version. Source : http://6.mshcdn.com/wp-content/uploads/2011/03/social-media-marketing.jpg
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