Who is the GENERATION C ? [NIELSEN REPORT] GENERATION C stands for “The Connected Collective Consumer” Gen C is not a target audience but a community of digital natives that will partner with brands. To successfully market to Gen C consumers, brands must create fresh, cultural capital for Gen C to talk about – a
What are the key trends in the US ? Bigger TVs, DVR and Wi-Fi among Hot U.S. Home Technology Trends See details by clickingt here-below. Report: Bigger TVs, DVR and Wi-Fi among Hot U.S. Home Technology Trends | Nielsen Wire.
Interesting food for tought from Seth Godin Reasons to work For the money To be challenged For the pleasure/calling of doing the work For the impact it makes on the world For the reputation you build in the community To solve interesting problems To be part of a group and to experience the mission To
I will make a presentation at next BMMA Lunch (Belgian Management and Marketing Association), 21 Sept 12.15 Theme : What is the Consumer (R)evolution ? So What ? What is the Consumer (R)evolution ? What are the most important technological changes in the near future ? What are the consequences for the consumer ? So What ?
Interesting interactive infographic in Newsweek. Go on this site, by clicking here-below, and play with it ! http://www.newsweek.com/2010/08/15/interactive-infographic-of-the-worlds-best-countries.html Source : http://www.newsweek.com/2010/08/15/interactive-infographic-of-the-worlds-best-countries.html