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To get a rough estimate of how the Internet is actually being used, the BBC charted the top 100 sites by unique users in January 2010. The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The
Check-out this video showing how the Internet is changing advertising. Epipheo Studios presents “How the Internet is Changing Advertising”, a short history of communication and how the internet is a new medium that has thrown out the old rules of communication. New technology demands a new way to communicate. The internet is built around people
A good reading in Nielsen Wire regarding Nominal Growth in Europe. This is based on FMCG products tracked by Nielsen, in Europe. As you can see on the chart here-below, Nominal growth has remained stable around 3% for four consecutive quarters. The fourth quarter of 2009 has shown nominal growth at 2.9%, once again outperforming
Today, we are all using services which are in the cloud. But what does it mean ? Steve Ballmer discussed, last week with students from Washington Universities, what’s ahead for computing, with a focus on how cloud computing that will change the way people and businesses use technology. To know more on this, just click HERE
The above video is an interesting look at the market’s reaction to Windows Phone 7. Nicholas Thompson, senior editor at Wired Magazine and a Bloomberg Television contributing editor, talks with Bloomberg’s Betty Liu about Microsoft Corp.’s Windows 7 software and the outlook for its Windows Phone 7 mobile-phone operating system. By the way, Thompson also
very good article (Blog by Scott R. Sheaffer) on the most stupid thinks you can do to a customer Sales Tips Blog by Scott R. Sheaffer – Threatening To Escalate – Making The Buyer Feel Stupid – Questions With An Agenda To sum-up Finesse is the art of delicacy, subtlety and skill. As sales professionals,
Cool video, posted by Jesse Thomas, on State of the Internet. This video highlights some remarkable figures and visually depicts the Internet as we know it today. This is amazing to see how fast it moves and how immersed web technologies have become in our everyday lives. There are 1.73 billion Internet users worldwide as of
60% of consumers are more interested in products’ core benefits and attractive prices — exemplified by netbooks — than in often-unused bells and whistles. While there will always be high-end buyers willing to pay premium prices, there is an attractive emerging market for easy-to-use consumer electronics products, with features that reflect user demand, priced 30
The Conversation Prism by Brian Solis and Jesse Thomas Wondering how Facebook, flickr, YouTube, wordress or other social media fit with your marketing strategy? It’s all about conversation. Brian and Jesse had nicely illustrated the different elements of the great social conversation stream. I really like the term ‘The Conversation’. Indeed, there is one global conversation stream
I’ve read a very interesting BLOG from Joe Wilcox after the relase of IPad. Look also at this video: Here-below, a short summary of the 12 reasons why he is not going to buy an iPad. To be honest, this list makes sense. I also agree with Samuel Axon, who writes at Mashable: “The iPad
I want to share with you the marketer’s new playbook I’ve discovered in McKinsey Review. View on the Web: http://www.mckinseyquarterly.com/newsletters/chartfocus/2010_01.htm In previous recessions, many marketers doubled down on large, historically profitable customers, geographies, and market segments-an approach that may now be ineffective because economic woes are affecting consumers and markets in unexpected and very specific ways.
I’ve read a good artcile about the biggest Microsoft stories of 2009 I made a summary of the 6 biggest stories. 2009 was the year of two big product launches, Bing and Windows 7, and finally reached a search deal with Yahoo. Here, in no particular order, are the 6 biggest stories of 2009 in the Microsoft ecosystem.
Project Natal and other natural user interface products Microsoft is working on are helping usher in a new generation of human–computer interaction. Robbie Bach demonstrates how body movements control Project Natal, a natural user interface Xbox 360 add-in scheduled for release in the fall. Take a look at the viedo here-below. Bill Buxton first used
There is an interesting website giving interesting consuler insights / trends Take a look at these ten consumer trends that will inspire you to introduce new products and services over the next 12 months. Here-below, an overview of these TOP 10 trends for 2010. To know more and download the PDF document, just click Here
Holiday Shoppers Creatively Conservative, But More Confident by Jack Loechner, Tuesday, September 8, 2009, 8:15 AM According new research from Information Resources, Inc. consumers will take a more strategic approach to holiday shopping this year and are heading into stores with shopping lists and a budget in mind. They are not expected to give up
Consumer goods in Japan Fashion victims Sep 17th 2009 | TOKYO From The Economist print edition Beleaguered firms are merging at last—but cost-cutting is still taboo Reuters Why pay more if it’s no more comfortable?THE Japanese have long been tacit devotees of the old Gucci family motto: “Quality is remembered long after the price is
Very intersting article read in the Sydney Morning Herald Consumers increasingly are researching online before buying offline, a trend known as ROBO, which has prompted retailers to change their advertising strategies. “This is not about e-commerce,” said John Murray, director of digital at Mitchell Communication Group. “This is all about the changes that are
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