
In today’s rapidly evolving business landscape, AI is more than just a buzzword. It’s a game-changer. It is reshaping every aspect of our Go-to-Market (GTM) strategies. We are on the brink of an AI revolution. It’s crucial to understand that we’ve only scratched the surface of its potential. The AI Iceberg: Diving Deeper While many

I Hosted recently our Business Pulse AI webcast. During this webcast, I explored the revolutionary impact of AI on audience intelligence. I discussed marketing strategies with Tara Twyman, Head of Product Partnership and Marketing at Audiense. This conversation unveiled crucial insights for businesses looking to leverage data-driven strategies in their Go-To-Market (GTM) approaches. You can

As previously mentioned, I am excited to share excerpts from my upcoming book. I’m writing a book that deep-dives into the world of go-to-market (GTM) strategy. It blends personal experiences and passions that have shaped my career. I will also explore how AI is impacting all of us in sales, marketing, and sales enablement. AI

Remember when we were promised flying cars? Remember when we were promised flying cars? Well, we might not have them yet, but something equally transformative is knocking on our door: Artificial Intelligence. And just like those elusive flying cars, AI is stirring a potent mix of excitement and apprehension. I’ve been wrestling with the implications

As we approach 2030, the landscape of essential skills is undergoing a dramatic transformation. The World Economic Forum’s Future of Jobs Report 2025 offers a detailed overview. It highlights the skills that will be crucial in the coming years. At MD Consulting, we lead in this change. We assist businesses in navigating the complexities of

As we navigate the ever-evolving landscape of retail and technology, it’s crucial to stay ahead of the curve. The recent National Retail Federation (NRF) Big Show 2025 took place in New York City. It unveiled four transformative trends. These trends are set to redefine the retail industry. I specialize in AI adoption and business strategy.
![AI’s Impact on Global Go-To-Market Strategies [my upcoming Book Excerpt]](https://davidmerzel.com/wp-content/uploads/2025/01/image-19.png?w=1024)
Here’s a revised version of the blog post as a new chapter for your book: As previously mentioned, I am excited to share excerpts from my upcoming book. I’m writing a book that deep-dives into the world of go-to-market (GTM) strategy. It blends personal experiences and passions that have shaped my career. I will also

As an author and trainer specializing in AI with a focus on Go-to-Market strategies, I’m excited to share insights on a crucial distinction in the world of artificial intelligence: AI agents versus AI workflows and automation. This topic has become increasingly relevant in my work, as businesses seek to leverage AI technologies to enhance their

As an author delving into the world of Go-To-Market (GTM) strategy in the AI era, I’m excited to share insights on a game-changing technology: AI agents. In my upcoming book, I explore how AI is revolutionizing GTM strategies, focusing on asking the right questions to drive innovation, and sharing personal stories and practical insights. The

As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting

As an author diving deep into Go-To-Market (GTM) strategy in the AI era, I’ve discovered that AI agents are not just a technological trend—they’re the cornerstone of next-generation business transformation. My Journey: From Global Executive to AI Strategy Pioneer With over 20 years of global experience in Sales, Marketing, and General Management, I’ve transitioned into

I had the chance to be invited to the New Episode of Clicks and Coffee Podcast hosted by Alexander Burkhardt from Pantelope. In episode 26, I shared my journey from working at corporate giants to starting my consulting practice and diving into actionable insights for businesses looking to master their go-to-market strategy. From the power

For organizations looking to stay competitive and innovative, our groundbreaking training program, inspired by my upcoming book “GTM Strategy in the Era of AI,” is designed to transform how your team approaches Go-To-Market (GTM) strategies through the power of AI. Why This Training Matters The digital transformation is no longer optional. Digital transformation is no

As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting

As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting

As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting
![Harnessing AI Agents for Distribution and Pricing Excellence [My upcoming book]](https://davidmerzel.com/wp-content/uploads/2024/11/image-48.png?w=1024)
As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting
![Advanced Frameworks for Distribution and Pricing Optimization [my upcoming book]](https://davidmerzel.com/wp-content/uploads/2024/11/create-a-featured-image-for-a-blog-post-about-advanced.png?w=1024)
As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting
![Leveraging AI Agents for Enhanced Customer Engagement [My upcoming book]](https://davidmerzel.com/wp-content/uploads/2024/11/create-a-featured-image-for-a-blog-post-titled-leveraging.png?w=1024)
As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting
![Advanced Frameworks for Customer Engagement and Marketing EFFECTIVENESS [My Upcoming Book]](https://davidmerzel.com/wp-content/uploads/2024/11/create-a-highly-detailed-high-resolution-featured-image-for-a-blog.png?w=1024)
As previously mentioned, I am excited to share excerpts from my upcoming book. As already shared with you, I’m in the process of writing a book that deep-dives into the world of go-to-market (GTM) strategy, blending it with personal experiences and passions that have shaped my career. I will also explore how AI is impacting