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Defining GTM: The Heartbeat of Business Success Thru my experience, I’ve come to see Go-to-Market (GTM) strategy as the lifeblood of business success. It’s not just a plan; it’s the rhythm that keeps a company moving forward, adapting, and thriving in an ever-changing market landscape. What is a Go-to-Market Strategy? A Go-to-Market strategy is a

This post is an excerpt from my upcoming book, which will provide a guide to building effective go-to-market (GTM) strategies in the age of AI, whatever the size of your company: from start-up to mid-size and large companies. The book will explore how AI is impacting various aspects of business, from sales and marketing to

Rise above the waves of adversity, harness your strength, and soar to new heights In the journey of personal and professional growth, there are moments that define our path and inspire us to push beyond our limits. One such moment is captured in this powerful image from the Olympic Games Paris 2024, showing Gabriel Medina,

By David, MD Consulting A year ago, Microsoft introduced the concept of AI Transformation. Since then, AI has revolutionized how we work, engage with customers, and innovate. As Satya Nadella, Microsoft’s CEO, highlighted, 60% of the Fortune 500 have adopted Copilots, and 65% use Azure OpenAI Service. Today, Copilots are redefining human achievement. Key Highlights:

In the ever-evolving landscape of technology, staying ahead means embracing the latest innovations. Microsoft Edge has just rolled out a suite of new AI-powered Copilot features that promise to revolutionize your browsing experience. Best of all, these features are available for free! Let’s dive into the top five enhancements that will make your digital life

Welcome to the latest edition of This Week in AI, where we explore the most significant happenings in the world of artificial intelligence. I took advantage to generate the picture below thru Microsoft Designer. Here are the top five news stories from the week of July 5th, 2024 As AI continues to revolutionize the sales and

Let me share an article appeared today in la Libre Belgique. Here’s a concise summary of the article from La Libre Belgique in English: In conclusion, stepping out of one’s expert zone, as you have done, can lead to a richer, more fulfilling professional and personal life. Your journey serves as an inspiring example of

Introduction: In the ever-evolving landscape of business, one truth remains constant: the customer is king. As a seasoned professional with a rich background in Sales, Marketing, and Business Development, I’ve witnessed firsthand the transformative power of a customer-centric approach. Today, I want to share some pearls of wisdom from industry giants that have not only

The development of artificial intelligence (AI) has seen various boom phases over the decades, but none have captured the attention of investors and tech giants quite like the current wave. Triggered by OpenAI’s release of ChatGPT, we’re witnessing unprecedented levels of investment in AI technologies. Critics may dismiss these AI models as mere “stochastic parrots,”

Before I begin, I want to dedicate this post to all the people who were impacted by the Microsoft layoff that affected 1,900 employees today. You are not alone in this. You have my sympathy and support. You also have the skills, the experience, and the passion that will help you bounce back from this

The Management Top 250 ranking, developed by the Drucker Institute, measures corporate effectiveness by examining performance in five areas: customer satisfaction, employee engagement and development, innovation, social responsibility, and financial strength. The measure seeks to assess how well a company follows a core set of principles advanced by the late Peter Drucker, a professor, consultant, author and
![[Infographic] – Mobile payment adoption in Latam.](https://davidmerzel.com/wp-content/uploads/2020/01/image.png?w=1024)
As you may now, I work for Microsoft in Latin America and I can see how digital transformation is moving very fast. Let’s focus today on Mobile payment adoption. Proximity mobile payments are reshaping traditional payment methods in Latin America This provides consumers faster, more convenient and streamlined payment experience for their everyday purchases. This
![2020 Retail and Consumer Trends [Infographic]](https://davidmerzel.com/wp-content/uploads/2020/01/image-1.png?w=1024)
Let me first wish you an amazing 2020. Take a look at Ketchum’s 2020 CPG and Retail trends infographic, if you want to engage people and create memorable experiences to drive sales in 2020. All the best for 2020. Source : www.ketchum.com/wp-content/uploads/2019/12/Ketchum_Retail-and-CPG_2020-Trends-Infographic_12-18-19.pdf
![What are the Top 10 Innovative Countries [infographic]](https://davidmerzel.com/wp-content/uploads/2016/07/image.png?w=1024)
This is a very interesting Infographic charting the top 10 most innovative countries, global innovation index rankings. It shows also the link between innovation and GDP and more ….

You will find below some very good tips to save time with Excel. Feel free to share any other tips.

Microsoft has 10 great Android Apps you have to discover and upload now, if not done yet. click here to discover the 10 apps
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As Satya Nadella becomes the third CEO of Microsoft, he brings a relentless drive for innovation and a spirit of collaboration to his new role. He joined Microsoft 22 years ago because he saw how clearly Microsoft empowers people to do magical things and ultimately make the world a better place. Many companies, he says,
I love this great way to promote the values of Coke. This is so engaging and simple.