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Will Generation Y continue to use social networking tools as they age ?


In a survey fourth “Future of the Internet” study, a majority of technology experts and stakeholders believe that social networking and online sharing is more than just a fad for today’s youth.

More than two-thirds of those surveyed indicated that the Millennial generation (67%) — known as Generation Y — will continue to use social networking tools as they mature into adult life stages and have families of their own.

When it comes to Millennials, 67% of experts in the respondent pool agreed with the following statement:

“By 2020, members of Generation Y (today’s ‘digital natives’) will continue to be ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward.”

davidmerzel Avatar

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davidmerzel

One response to “Will Generation Y continue to use social networking tools as they age ?”

  1. Fred Held Avatar
    Fred Held

    There have been more in depth studies of Gen Y and the follow on Gen Z. The over all driving forces behind these two Gens is
    1) Get connected
    2) Stay connected
    3) Stay up to date
    4) Expand your connections
    This will not change it is now cultural. They have been doing this since they were tweens and will continue doing this as part of their life.

    Step back 10 years when email and IM dominated the playing field. Texting has surpased these two methods of staying connected by a factor of probably 10 or more to 1 messages per year.

    If another technology comes along that allows them to meet their connection needs (in its broadest sense) then it will be adopted fast. If it displaces social networks because of it being “better” in the minds of the Gen Y population, social networks will be replaced.

    I will draw an analogy. iTunes owns over 80% of downloads for music and videos. Netflix is putting Hollywood and Blockbuster out of business because of their business model satisfying the consumers’ needs better. 10 years ago these did not exist.

    How come Tower, Blcokbuster and Hollywood not see this coming and blast the competitors to oblivion. Answer, their businesses consumed all of their resources and they were in denial. Thus extinction follows competitive denial.

    This may happen to social media???

    There is one thing that is constant and that is change, but the rate of change is not constant it is accelerating, but the rate of acceleration is not constant it to is accelerating.

    Predicting the future beyond three years is probably near impossible.

    When you have Taliban on donkeys who have not showered in a year, setting off sophisticated IEDs with smart phones and blowing up armored vehicles owned by the most powerful and technically advance country in the world….who is to say what the future holds. These same combatants communicate with encrypted satelite phones in addition to smoke signals.

    Great question, thank you.

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