This is very interesting to see that about four in ten shoppers report checking sales and promotions available to them on a retailer’s mobile app while shopping in-store.
- These data come from the 10th annual RIS News study.
- Consumers are using their mobile in order to check sales and promotions, compare prices, and research products.
- Some consumers are also using their mobile for some tasks a salesperson would perform, such as checking inventory and scanning bar codes.
- In this context, retail is transitioning into the hybrid world.
- In this new reality, this is highly recommended that brick-and-mortar stores offer WiFi and equip their sales associates with tablets or smartphones so that they can best serve the hybrid shopping habits of consumers.
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David Merzel LLC 
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